From COCQ-SIDA, an AIDS service organization in Montreal, comes a multi-platform campaign which aims to start conversation around HIV. It's tag line, loosely translated, is: "AIDS should be excluded (made to disappear), not people living with HIV."

Using posters, videos, and a blog, the campaign aims to end stigma and discrimination by inviting people to share their stories, ask questions, and normalize the experience of living with HIV.

Take a look and lend your voice: Je Suis Sero Positif